Job Description

About Ivy City Co.

Founded by three women navigating the early days of motherhood, Ivy City was born from a sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose themselves to be good mothers. Today, Ivy City is more than a clothing brand. It’s a place. A philosophy. An invitation. We believe in a world where caregiving is aspirational, not apologetic. Where caregiving is a kind of power. Where elegance and family coexist. Where getting dressed can feel like a celebration—not a compromise.

Here, kids are part of the story, not a distraction from it. Their presence brings joy, grounding, and meaning. And your presence *as a mother, a woman, a dreamer* is never an afterthought. We design for the moments that matter.

About the Role

We are on the hunt for a dress-obsessed, full-time Lifecycle Marketing Manager! Thriving in a fast-paced environment, our Lifecycle Marketing Manager will oversee lifecycle campaigns across email and SMS while working closely with the team to ensure a seamless customer experience. Our Lifecycle Marketing Manager will be highly organized, analytical, and collaborative as they drive customer engagement. This role can be hybrid in Riverton, Utah or remote.

Responsibilities

• Oversee all marketing lifecycle campaigns across email and SMS to drive customer loyalty
• Manage agency in the planning, execution, and optimization of all email and SMS marketing campaigns, including promotional, transactional, and lifecycle communications
• Optimize email and SMS flow outside of regular campaigns
• Deliver personalized and targeted marketing messages that resonate with varying audiences
• Analyze campaign performance and customer behavior data for optimization
• Develop and deliver against strategy of campaigns from start to finish
• Collaborate with creative team to develop compelling and engaging content that aligns with Ivy's brand voice
• Create and execute A/B tests, manage a testing calendar, analyze results, and supply recommendations based on findings
• Develop and report on email marketing KPIs to deliver actionable insights for optimizing lifecycle campaigns
• Perform email rendering tests across devices and email clients to ensure emails display correctly
• Enhance and manage a customer loyalty/rewards program to incentivize repeat purchases and enhance customer engagement
• Coordinate with all teams across Ivy to ensure a seamless customer journey and consistent messaging
• Monitor industry trends and best practices and implement innovative retention strategies
• Manage and grow email and SMS subscriber lists
• Supply regular reporting on all lifecycle campaigns/initiatives and retention metrics
• Report on the effectiveness of partner marketing activities and leverage data to drive continuous improvement and ROI

Qualifications

• 4-5+ years of experience in email and SMS marketing, preferably within the e-commerce or retail industry
• Bachelor's degree in marketing, business, or a related field
• Strong understanding of customer segmentation, personalization, and lifecycle marketing
• Proven track record of developing and executing successful lifecycle marketing campaigns to drive customer loyalty and repeat purchases
• Knowledge of email best practices including subject lines, messaging, segmentation, list management and hygiene, deliverability, and CAN-SPAM compliance
• Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions
• Strong project management skills with the ability to manage multiple campaigns and projects simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment
• Knowledge of basic HTML
• Experience building and executing A/B testing strategies
• Experience using Excel to build reports
• Experience with Klaviyo and SMS marketing tools (Attentive)

Why Ivy?

• Hybrid or remote schedule
• Flex PTO
• Health insurance benefits
• Weekly lunches on us
• Stocked break room
• Quarterly team building activities
• Employee discount
• (1) free dress of choice on your first day and on your anniversary each year

How to Apply

If you’re interested in joining the team, apply here or send a copy of your resume and your preferred salary range to careers@ivycityco.com.

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