Job Description
FILLED:: Paid Search, Senior Manager, Arrow May 18, 2016
Compensation: Base Salary, based on experience + bonus, competitive
THE OPPORTUNITY
At Arrow, we help innovators innovate. We work with some of the biggest players in the industry – all the ones you’ve heard of, and some up-and-comers that you soon will. We help designers, engineers, and partner companies develop tools and apply technology in new ways to create better cars, better homes, better planes, better hospitals, a better life. We help companies recycle old electronics so that useful parts and processors don’t wind up in landfills. We help companies maximize their cloud data center investments and are on the cutting edge of the most energy-efficient lighting systems. We help the world’s best technology companies think “Five Years Out,” working together to innovate the next big thing after the next big thing.
When you think about the world of Five Years Out, Arrow is helping design it, build it, and source it. We are a Fortune 150 company with 2014 sales of $22.8 billion. Our team includes 17,000 employees worldwide across more than 460 locations in 56 countries.
At Arrow, you’ll join a team with a strong commitment to innovation and using technology to make the world a better place for us all. We’ll encourage you to develop your talents and discover new challenges every day.
Are you Five Years Out? Then you’ll want to be working with us.
The Role
The Senior Manager, Paid Search for Arrow will join a highly innovative team that is revolutionizing the way in which business is conducted today. As a member of the leadership team, the Paid Search Manager will drive and own the strategy, planning, development, execution, and evaluation of the organization’s paid search marketing campaigns supporting multiple Business Units. Manages a team, and through their work and leadership, this digital leader will be a part of a team that will help transform Arrow’s go-to-market strategy globally as our business continues to shift & innovate the way business is done in the industry. The work that this Senior Manager will help lead will enable Arrow’s key customers & end users to tap into innovation & scale like never before. This is big. To top it off, this person will manage & develop their team, creating success through and with others.
Owns the strategy, planning, development, execution, and evaluation of the organization’s paid search marketing campaigns supporting multiple Business Units.
Will work closely with our agency partners on the day-to-day management of paid search campaigns including keywords bought, ad copy creative and testing, bid management, landing page optimization, and budget management.
Relentlessly focuses on optimizing Paid Search performance.
Conducts pre and post-mortem analysis (financial results, hits and misses, and competitive activity) to generate lessons learned for strategic and tactical changes to future marketing content in conjunction with Finance and Business Unit marketing staff.
Develops and executes test hypotheses to drive continuous improvement and effectiveness of Paid Search.
Communicates regularly with key partners, service organizations, vendors, and supervisors regarding performance tracking, awareness and integration, seamless customer experience, etc.
Responsible for growth of online customer acquisition, retention, customer growth via PPC, PPC website traffic, Incremental ROAS, Life Cycle metrics, and search marketing revenue targets.
Assists in the delivery of reporting and forecasting on business metrics (weekly and monthly).
Implement roadmap for paid search marketing.
Direct agency to meet and exceed Online Business Unit objectives for the overall program and by BU: revenue, expense, ROI, bid management, keyword strategy, optimization, innovation, Life Cycle KPIs.
Develop new testing platform for copy and landing page strategies.
Work closely with other channels to drive set business outcomes.
Represents Paid Search in executive, business, and team meetings; defines and assigns cyclical reporting; and represents Paid Search throughout Arrow.
Build and develop a team of Paid Search experts.
Experience & Education
7+ years experience in paid search marketing strategy and implementation.
3 – 5 years experience with team leadership and management.
Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising, or equivalent experience.
Innovative and creative problem-solving mindset.
Results-driven, and works with a sense of urgency.
Excellent written and verbal communication skills.
Expert knowledge of PPC, implementation, and search algorithms via AdWords and Bing platforms.
Google AdWords certified and expert knowledge of paid search marketing.
Ability to interact successfully with cross-functional teams, segment teams, handle multiple projects, and meet tight deadlines.
Proven analytical skills.
Proven negotiation skills and expertise in managing suppliers and vendors to reach optimum performance.
Proven ability to develop strong relationships throughout an organization.
Proven ability to develop teams and organizational capabilities.
Position requires up to 10% travel.
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Job Tags
Worldwide, Shift work,