Job Description

**Role: Digital Marketing Specialist**

**Contract:** Full-time Remote Contractor (40 hours weekly / 160 hours monthly)

**Business:** Hours Monday to Friday from 9 AM - 6 PM EST

**Rate:** $ 15 USD hourly / $2,400 USD monthly (salary is negotiable based on experience and location)

Availability to Start: Immediately

**What You'll Do**

As a Digital Marketing Specialist, you'll lead the development and execution of a fully integrated marketing strategy across multiple digital channels. Success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions. You'll manage omnichannel strategies, craft engaging content, run paid ads, and continuously refine efforts based on performance data. Your day-to-day responsibilities will include:

* **Omnichannel Marketing Strategy** (40% of Role Allocation)
* Develop and implement a marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.
* Manage a weekly content calendar across LinkedIn, Facebook, Instagram, and TikTok, ensuring platform-optimized, SEO-friendly content with a consistent brand voice.
* Use performance data from SEO, ads, and social platforms to refine strategy, improve engagement, and increase conversions.
* Deliver monthly reports with actionable insights and collaborate with cross-functional teams to continuously optimize digital efforts.
* **Content Creation & Social Media Management** (30% of Role Allocation)
* Create engaging content, including graphics, carousels, infographics, and short-form videos using tools like Canva.
* Write compelling copy for posts, emails, blogs, and ads with strong hooks and CTAs.
* Monitor and engage with audiences across social media channels.
* **Paid Advertising & Performance Marketing** (20% of Role Allocation)
* Manage and optimize Google and Meta Ads to maximize ROI. 
* Run A/B tests on creatives, copy, and targeting to lower CPA and improve ROAS.
* Regularly analyze ad performance and adjust strategies accordingly.
* **Website Optimization & Ad-Hoc Marketing Tasks** (10% of Role Allocation)
* Conduct monthly SEO audits and update site content to improve search rankings and user experience.
* Optimize on-page elements and metadata, implement backlink strategies, and refresh blog content to align with digital goals.

**What You Should Have**

Must-haves:

* At least seven years of professional experience in digital marketing with a focus on strategy, social media management, SEO, content creation, and marketing funnels.
* Minimum two years of experience in B2B, SaaS, or software sales and marketing.
* At least one year of experience working remotely with a company based in North America, Europe, Australia, or the UAE.
* Proven ability to manage Google Ads and Meta Ads, focusing on campaign performance and ROI.
* Expertise in lead generation and automation using Go High Level or similar tools.
* Strong understanding of A/B testing methodologies and campaign optimization.
* Solid experience with WordPress or similar CMS platforms for content and site updates.
* Proficiency in managing LinkedIn, Facebook, Instagram, and TikTok for business.
* Excellent copywriting skills with a track record of writing high-converting marketing copy.
* Hands-on experience with Canva and basic video editing for short-form content.
* Familiarity with using AI tools like ChatGPT for content support.
* Analytical mindset with experience interpreting marketing data and adjusting strategies accordingly.
* **Technology Specifications:**
* Minimum 50 Mbps Internet Speed
* Windows 11 or macOS 15 Sequoia
* Minimum Intel i5 8th gen with 8GB of RAM or Apple M1 chip with 8GB of RAM
* Webcam and Headset
* Designated Office Space in your home

**Nice-to-haves:**

* Prior marketing experience in the wedding or floral industry.
* Graphic design skills beyond basic Canva use.

**Who You Are**

We're looking for someone who:

* Brings creativity and strategic thinking to every campaign and project. 
* Is proactive, self-motivated, and comfortable leading initiatives independently.
* Has excellent communication skills and can present ideas clearly to cross-functional teams.
* Is highly organized and able to manage multiple priorities at once.
* Makes decisions based on data and continuously seeks ways to improve performance.

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